A business plan for a retail

    store can be a complex multi-page document created using special software or it can be a page torn from a notebook. The purpose of your business plan will determine how much information should be included and what format to use. For financing, you'll have a better chance of convincing someone to fund your company if there are plenty of details provided. Do you know what goes into a business plan? Here are the essential elements of an excellent retail business plan and what to include.

    零售店的商業(yè)計劃可能是用專門的軟件制作的多張復(fù)雜的文件，或者是在筆記本上寫的一頁計劃。你的商業(yè)計劃的目的是為了決定應(yīng)該要包括哪些信息，以及使用什么樣的格式。在財政方面，如果你提供的細節(jié)夠詳細的話，你就可以說服別人來投資你的公司。你知道在一份商業(yè)計劃中應(yīng)該包括哪些內(nèi)容嗎？以下是一份優(yōu)秀的商業(yè)計劃必須包括的部分：

    1.Executive Summary

    執(zhí)行總綱

    An Executive Summary is critical to the success of the business plan. The Executive Summary offers synopsis of the business plan, and highlights the key points raised within. This business plan part is where you need to capture the reader's attention so that he/she will be compelled to read on.

    對于一份成功的商業(yè)計劃來說，執(zhí)行總綱是必不可少的。它包括了商業(yè)計劃的總綱，并標(biāo)出要強調(diào)的重點部分。商業(yè)計劃的作用是用來吸引領(lǐng)導(dǎo)的注意力，讓他/她有興趣考慮你的計劃。

    2.Business Analysis

    商業(yè)分析

    The next section is the Business Analysis. From the business structure, legal name, location and goods or services offered to an analysis of your customers and competition, this section will describe the nature of your retail business. Use easy-to-read, common terminology. Never assume that those reading your business plan have the same level of technical knowledge that you do.

    接下來是商業(yè)分析。從商業(yè)結(jié)構(gòu)，商標(biāo)名稱，工廠選址，你能夠為客戶提供的商品及服務(wù)，以及競爭對手的分析等，商業(yè)分析部分可幫你定義你零售業(yè)的種類。用簡單易懂的術(shù)語。永遠都不要想當(dāng)然地認(rèn)為閱讀你商業(yè)計劃的人懂得和你一樣的專業(yè)知識。

    3.Marketing Strategy

    營銷策略

    The Marketing Strategy section should explain how your retail business will penetrate your target market. Detail the company's desired image and branding strategy. Give an overview of the company's pricing strategies, current and potential marketing partnerships and provide documented research to back your plan in this part.

    營銷策略部分應(yīng)該解釋你打算如何讓自己的零售業(yè)滲透你的目標(biāo)市場，公司要建立的形象和品牌化戰(zhàn)略的細節(jié)。以及對公司價格策略，當(dāng)前的和潛在的營銷伙伴等的詳細描寫。以及提供能夠證明你計劃的調(diào)查報告。

    4.Products and Services

    產(chǎn)品和服務(wù)

    This business plan part is most important to retailers developing a business. The Products and Services section describe the goods and services offered, how they are provided, information about the vendors, and any plans for future growth of the product lines.

    商業(yè)計劃對于零售商開發(fā)生意來說是一個很重要的部分。產(chǎn)品及服務(wù)的相關(guān)描述定義了提供的產(chǎn)品和服務(wù)，怎樣提供，供應(yīng)商的信息，以及關(guān)于未來產(chǎn)品線的發(fā)展計劃。

    5.Management Plan

    管理計劃

    In the Management section, the information will show that the retail business has the necessary human resources to be successful. This part will answer questions about the key management personnel and their background, explain how the store will be staffed and detail all personnel compensation and benefits, including employment policies and procedures.

    在管理部分顯示了零售業(yè)要成功所必須的人力資源。這一部分會解答關(guān)于主要管理人員的背景及相關(guān)問題，顯示商店的人員結(jié)構(gòu)圖，人員的薪資，紅利，就業(yè)政策以及相關(guān)政策。

    6.Financial Plan

    財政計劃

    One of the more difficult parts of the business plan, the Financial Plan will involve the company's revenue and profitability model. This part assesses the amount of capital the retail business needs, as well as the proposed use of these funds and the expected future earnings. It includes Break-even Analysis, Sales Forecasts, Balance Sheets and Cash Flow Statements broken down monthly for the first year and then annually for the next 2-5 years.

    商業(yè)計劃最難的部分，財政計劃應(yīng)該要包括公司的收入以及盈利模式。這一部分評估了零售業(yè)需要的總的資金，這些資金的用途估計，以及對未來收入的預(yù)估。財政計劃應(yīng)該包括盈虧平衡分析，銷售預(yù)測，資產(chǎn)負(fù)債表，第一年每月達到的現(xiàn)金流量，以及接下來2到5年間每年的現(xiàn)金流量。